Imagine being in an industry that has more demand and need than is being fulfilled. This is the sad, but opportunistic story of the CPA. While so many businesses are being penalized by the IRS for bad accounting and tax handling, the lone CPA himself suffers for lack of new customers.
Tags: blogging, CPA Marketing, Edwin Dearborn, internet marketing tools, marketing plan, marketing strategy, SEO, social media
Although there are a million ways to market your products incorrectly, the big mistake I see is to forget that your public are humans and fail to build relationships with them.
Making 5,000 “friends” on a social network like Twitter or Facebook is a good idea. But if all you do is send them bulk advertising messages, it’s not going to work. You’re dealing with live people who have interests and ideas and opinions. The more you find out what is needed and wanted and deliver THAT, the better off you’ll be.
Tags: advertising, facebook, internet business, marketing, marketing campaign, marketing plan, Online Communities, online marketing strategies, Social network, twitter
Now that we are getting over the DT’s from the high wine of easy credit, it is important to understand how we were caught wth our marketing pants down. You see, easy money makes you lazy and undisciplined. Like Paris Hilton, there is no need for responsibility when there is enough money to bail yourself out of any mess. And so it happened with the marketing budget.
Tags: brand, business, credit, debt, easy credit, Ed Dearborn, Edwin Dearborn, marketing budget, marketing plan, paris hilton
