Google, Bing & Yahoo,you must SEO for them!

Google’s recent changes in their search results are a prime example of why a local (not only small) businesses must be taking all the SEO actions considered as best practices in the industry.

With every “evolution” that comes about in the world of online marketing there are a new “breed” of online marketing “experts” (Uhh hhmm) that emerge and proclaim themselves the keepers of the secret keys to your online success.

Yeah, whatever!

Google adds Brands, Stores and Types to SERPS

I guess there isn’t one week without Google rolling out a new feature. Starting this week, you should start seeing links for Brands, Stores and Types at the top of your search result page when looking for a product.

For example, if you’re looking for a digital camera, you can see 5 links for camera brands, 5 links for stores where you can buy cameras and 5 links for popular types of digital cameras (waterproof, compact, etc …).

Should I Pay Attention to Bing?

The Yahoo and Microsoft Search Alliance is upon us.  Microsoft’s Bing search engine now powers all search results on Yahoo. And very soon, the advertising will be moved over as well.

Google Aquires Metaweb

Google just announced it acquired Metaweb. Metaweb is a huge database offering a wide source of content that can be delivered to websites through a platform – according to their website they have “information on over 11 million things, including movies, books, TV shows, celebrities, locations, companies and more”.

With the google integration, it now means that, depending on the question you might type in Google’s search field, you might now get the answer directly, at the top of the page.

Search Engine Optimization, To outsource or not to outsource ?

The controversy has been raging for years. Many business owners are sold on the idea of doing all of their Search Engine Optimization in house.  Many others choose to outsource this work.

Which viewpoint is correct?

I completely disagree with those that promote that all businessmen do their own optimizing. I think the proponents of this idea are absolutley and totally wrong!

Once Upon A Marketing Glossary

Over the last few years I have been asked for my marketing glossary several times.  Truth is, I don’t really have one.  I do have notes with definitions here and there but have never actually put them all in one place.  In fact, when I try to explain these marketing terms to someone, it seems to me that most of the time they think these terms don’t really exist!  It could be due to many of them sounding very similar to each other but trust me they have very different meanings.  I really felt the following keywords should be listed as they tend to be used most often and more commonly but for the full list with detailed definitions go to http://www.marketingterms.com/dictionary/

Yahoo and Bing Increase their Search market share

According to Comscore, there was 15.9 billion searches in May in the US  with Google getting 10.2 billion searches (2% increase) while  Yahoo got 2.9 billion searches (6% increase) and Bing got 1.9 billion (up 6% increase). While Google is still in the lead, you might notice that Yahoo and Bing are on the rise, benefiting from their recent search alliance.

McIntosh Marketing Announces Launch of New Local Marketing Website

McIntosh Marketing, a leading website marketing consultancy, announced today the launch of its new local Internet advertising site at http://www.McIntoshMarketing.com.  This website provides ideas and strategies on the freshest ways for companies to create higher profits and traffic from their online presence.

Stanton, California, March 29th, 2010 – McIntosh Marketing, a leading online marketing company, announced today that they have launched their new local Internet advertising consulting website at http://www.McIntoshMarketing.com.

Marketing Company Provides Free Local Internet Marketing Help

McIntosh Marketing, a leading Internet marketing consultancy, announced today its offer to provide free local online marketing evaluations and plans. These consultations will give customized steps and strategies for getting concrete results from web marketing.

Stanton, California, March 27, 2010 – McIntosh Marketing, an experienced online marketing company, announced today the launch of its newest offering, a free Internet marketing analysis and strategic plan.  The strategy creates a step-by-step plan to dramatically improve a company’s revenue, website traffic, and online prestige.  McIntosh Marketing will include instructions on how to do video marketing, social media image, and local search engine optimization.