McIntosh Marketing Blog

Without question the most requested information is how Google Adwords actually works.

Ah, if it was just that easy.

There is no question that your product or service can reach new, higher realms of sales and profits through intelligent use of Google Adwords. And on the other hand, you can lose a lot of money with very little ROI with mishandling it. The reason for this is that most people throw good money at bad marketing. They simply do not do their homework and thus lose money.

Here is a video that may clarify the issue a bit:

Can anyone say, “Terminator?”

Or in this case, “Googlenator.”  According to the a recent post of the Drudge Report, Google is in the choice business. http://www.drudgereport.com/flashes.htm

When businesses choose what we watch, it is just as dangerous as the government doing so. But the one difference is that we think that businesses are offering what we want. Once again, it is important that internet users and news lovers understand the issues and behind-the-scene motivations and machinations that determines what we see, and ultimate forms our ideas.

While it may be far fetched, governments have covertly manipulated the news to forward their agenda. While this may be a small move on Google to improve hits and thus revenue, one needs to be aware at all times.

Never depend on one source for one’s information. Always stay informed. As Thomas Jefferson once said, “Advertisements contain the only truths to be relied on in a newspaper.”

It is always nice to have a video explain things. As you may have heard, Google now offers Google Buzz. This simple video gives you a introduction to what it is and how it works to help you:

McIntosh Marketing is an expert in using Google Buzz, as well as other social media, to help you drive traffic to your web site and thus generate word of mouth, referrals and more sales.

Before I knew better, I was sure that many “experts” understood how SEO worked. The word was thrown around so much, that I literally started to feel that I was the only guy in the room who was left behind, stupid and left to rot in SEO hell.

But apparently, I was the guy who was willing to admit it. Reality set in quickly and I discovered that many had been taken advantage of this, because the recently turned SEO expert perceived the weakness in most business people. Most business people delve into their fields so heavily that they consider that the SEO guys do the same. But I have discovered that this is not at all the case.

I recently met up with an internet “expert” who last job was listed as the senior teller at B of A. I guess being a senior teller is more prestigious than a regular one. Anyways, he was about 22, had started to grow some chin hairs and all his Facebook friends looked like the people he hooked up at his last frat party. When it comes to SEO gurus, I either to run into that type of crowd or the recently displaced mortgage broker who now has gone to a seminar or two and is now, Tah Dah, an SEO expert!

Sergio Zyman, a past Marketing Director of Coca-Cola and best-selling author, said it best. These marketing guys sell the voodoo to get business people believing that marketing is all a bunch of arcane information, understood only by special people born with innate marketing know-how and artistic abilities. Baloney! They play this games of charades to get away with the fact that they don’t really know their craft,  and they can’t produce a viable result.

Ok, so I am going to give the secrets away that is going to give these voodoo children a heart attack. All the secrets are published. You know, with Google and in books, like “The New Rules of Marketing & PR” by David Meerman Scott. For regular people that don’t practice voodoo.

Whew, I feel better now.  Like I went to SEO confession.

The expertise does not lie in what you know, but in execution. Doing is worth more than just knowing.

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