August 11th, 2010 | Edwin Dearborn, Chief Brand Officer
When one lacks resources, one has to engage in online guerilla marketing strategies. Guerilla marketing is fast, pinpointed and unconventional. In other words, this is the perfect type of strategy for any start-up business or small business with a very limited marketing budget. Here are some simple online guerilla marketing techniques that you can engage in for very little of no expense. Of course, it will take some of your time to engage in these types of online promotion campaigns.
Tags: blog directories, company blog, free local classifieds, guerilla marketing online, internet marketing practices, linkbaiting, promotion campaigns, seo tactics, video marketing
August 8th, 2010 | Edwin Dearborn, Chief Brand Officer
We used to teach the basics in school, and kids could read. This was referred to as the “Three R’s.” But due to the philosophical influence of educator John Dewey, emphasis shifted from education to behaviour. And what we now have is a nation with a growing number of students who are simply passing because standards are being systematically reduced almost annually to cover up the “dumbing down” of our great nation.
Tags: become rich, become rich build wealth, company blog, internet marketing strategies, linkbaiting, quality web content, search engine optimization advice, seo advice, sergio zyman
July 2nd, 2010 | Edwin Dearborn, Chief Brand Officer
Small Biz marketing success is dependant upon being found and building trust. And in today’s economic climate, building your brand must entail a strong internet presence. As you may have discovered, simply having a web site is not enough. Yet, 90% of the small businesses in existence that have a web site are not engaging in the most effective method to building more traffic to it: Blogging.
Tags: b2b website, blogging, company blog, facebook fan club, linkedin, seo expert, small biz, small biz marketing
June 25th, 2010 | Edwin Dearborn, Chief Brand Officer
Years back, a blog was the new social media outlet where somebody commented about their favorite restaurant. Not anymore. Businesses at all levels are discovering that the company blog can be a highly effective means of quickly changing and publishing power content, particularly when it is coupled with a search engine friendly web design. While many businesses are working to incorporate blogs into their websites, many more are using WordPress to build their entire website.
Tags: building links, company blog, fortune 500 companies, mcintosh marketing, publishing house, search engine friendly web design, seo strategies, the secret to success, wordpress, wordpress showcase
June 18th, 2010 | Edwin Dearborn, Chief Brand Officer
When you dwell on the fast-paced world of marketing, with all its dynamic and aesthetic qualities, accountants and accounting firms are not the first thought that comes to mind. But in actual fact, B2B financial services is one of the most deficient fields in regards to effective marketing, despite the huge need for their invaluable services that the offer the B2B market.
Tags: accounting firms, b2b financial services, b2b market, bni, branding, branding experience, business marketing strategies, business network international, business networking, company blog, small business branding
June 7th, 2010 | Edwin Dearborn, Chief Brand Officer
I have noticing a current trend in several online marketing books and blogs that I find dangerous. The idea is that your blog or article has to be only informational and does not need to sell. This is misleading and not based on historical or statistical fact.
Tags: blogger, company blog, david olgivy, Edwin Dearborn, grant cardone, marketing, marketing roi, roi, selling skills, sergio zyman, your selling
