Are You Using Online Marketing? Your Competition is!

One of the most important activities a business owner can do is to find out what his successful competitors are doing to be successful!

I will give you a big hint as to what many of the most successful small businesses are doing right now to be successful and that is online marketing!

Your customers are online and searching before they pick up the phone or jump into their vehicles to go shopping.

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Once Upon A Marketing Glossary

Over the last few years I have been asked for my marketing glossary several times.  Truth is, I don’t really have one.  I do have notes with definitions here and there but have never actually put them all in one place.  In fact, when I try to explain these marketing terms to someone, it seems to me that most of the time they think these terms don’t really exist!  It could be due to many of them sounding very similar to each other but trust me they have very different meanings.  I really felt the following keywords should be listed as they tend to be used most often and more commonly but for the full list with detailed definitions go to http://www.marketingterms.com/dictionary/

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David Ogilvy on Selling Tips and Closing the Sale

When I say his name, unfortunately not too many people have heard of this legendary giant of advertising.

He has often been called, “The Father of Advertising.”  In 1962, Time called David Ogilvy, “the most sought-after wizard in today’s advertising industry.”  Author Kenneth Roman wrote a book about David Ogilvy titled, “The King Of Madison Avenue.” There is no doubt that David Ogilvy still shapes contemporary thought on the practices of advertising and selling even to this day.

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Why Twitter is better than Real Life

Someone posted a question on a forum today about whether Twitter was actually worthwhile or not in the marketing of their brand new website. It got me thinking about how people use Twitter, how I use Twitter, and what people who haven’t been on these social networks like I have for years think of it. So I thought it would be a good idea to write about it here, and come up with a few reasons why Twitter is an awesome marketing tool, perhaps even better than what you could do in three dimensions pre-internets.

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Bad Online Marketing

Although there are a million ways to market your products incorrectly, the big mistake I see is to forget that your public are humans and fail to build relationships with them.

Making 5,000 “friends” on a social network like Twitter or Facebook is a good idea. But if all you do is send them bulk advertising messages, it’s not going to work.  You’re dealing with live people who have interests and ideas and opinions. The more you find out what is needed and wanted and deliver THAT, the better off you’ll be.

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Free eBook on Advertising

Here is a great read on advertising. This book is recommended by the legendary advertising guru, David Olgivy. http://www.scientific-advertising.co.uk/.

Best of all, you can read this for FREE!

Best, Edwin Dearborn

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