Original content is king. For most of you this is nothing new; not at all a revelation.
But what I see very little of is the interfacing of blogs with social media; namely with Facebook. This became very clear to me the other day when I ran into a friend and we were talking about mundane stuff and she said, “Hey, I loved your blog post on Facebook.”
Tags: blogger, bog, brand, chief brand officer, Ed Dearborn, Edwin Dearborn, facebook, market, original content, position, reinvent, social media, thought leader
Never a day goes by when I am asked by a business person if they should actually engage in social media or not.
Have you noticed that phone books are getting thinner and smaller? Well, it’s not because the business is not dying. It is migrating to a new media that is reaching hundreds of millions per day. That is social media.
This CNN article is a case in point: http://edition.cnn.com/2010/BUSINESS/04/08/social.media.small.biz/?hpt=C2
Tags: blog, cnn, entrepreneur, facebook, linkedin, small biz, small business, social media, strategy, twitter, yellow pages
I am amazed at how many people use Facebook, but for only personal purposes.
No matter where I go, coffee shops, businesses and eateries, I find people on Facebook. “National obsession” does not even begin to describe our national lust to be connected and share the silliest of posts. And those who negate this cultural phenomenon and shift will go the way of the Dodo. They are about to land hard on their Facebook.
Tags: brand loyalty, business, facebook, fortune 500, referrals, social media, tweet, wrod of mouth
