Why YouTube Should Have a Business & Finance Category

YouTube is missing a huge marketing opportunity with no category for Business & Finance.  It is hard to believe that the categories of  Education and Travel & Events could be in more demand, particularly into today’s economic environ. YouTube needs to offer at least a category of small business resources. Additionally such a category would direct entrepreneurs to find opportunities to learn new and more effective ways of doing or even starting a business, as well as helping consumers to find access to products that they could purchase, that would in turn help them with their financial needs or questions.

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Once Upon A Marketing Glossary

Over the last few years I have been asked for my marketing glossary several times.  Truth is, I don’t really have one.  I do have notes with definitions here and there but have never actually put them all in one place.  In fact, when I try to explain these marketing terms to someone, it seems to me that most of the time they think these terms don’t really exist!  It could be due to many of them sounding very similar to each other but trust me they have very different meanings.  I really felt the following keywords should be listed as they tend to be used most often and more commonly but for the full list with detailed definitions go to http://www.marketingterms.com/dictionary/

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The Burger Wasn’t Delicious: Understand Social Bookmarking

So many terms, so many things to learn. Just when we started to understand social media (a work in progress), then someone throws out a new term like “social bookmarking.”

Yesterday I was with two friends. One was eating a burger and I talked about delicious. The other person was confused, thinking I was talking about the burger. She did not understand that delicious is a social bookmarking site. http://delicious.com/ This confirmed to my burger eating friend that this is a subject that is not only misunderstood, but has not been evaluated to its importance from a SEO and SEM standpoint.

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Social Bookmarking Made Simple

Watch this to get an idea of what social bookmarking is: Social Bookmarking Explained

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