Q. Can NOT Using Social Media Create Income?

A. Well…not for YOU, but possibly for AIDS victims in Africa and India. Yes, I will explain…

Raise your hand if you’d rather tweet than talk to someone on the phone, getting your ear hot and possibly getting a cramp from holding your cell phone in place with your shoulder.  Yeah, me too.

Hootsuite Smart Phone Apps Now Free! Next…Ipad?

For those who know Hootsuite you already know that they have made all their iphone apps free this month. You probably ALSO have heard rumors that there is an iPad app, although it’s not available for download just yet. So I’m guessing that’s coming in the next few weeks. For those of you who don’t know about Hootsuite, let me take this opportunity to fill you in a bit.

Social Media, is it Productive or Destructive in the Workplace?

The debate is on and many businesses are finding it necessary to formulate policies to monitor and control the rampant use of social media websites during the work day.

Part of the issue is whether or not employees are using social media sites to enhance the company or are they on these sites wasting time and costing the company money in lost production.

Twitter’s Interactive App-Like Future

Is Social Media Marketing Dangerous?

I hear this once in a while. Odd but true . In fact I am convinced that the only danger there is in Social Media Marketing is to NOT be involved in using it!

There are many theories about your brain getting fried because of the Social networking. Or Losing your sanity because you are obsessively connected to your devices… Phones, Laptops and tablets.

I don’t think it’s true outside the foolishness of texting while driving.

Social Media Regulations for Office Candidates

We all use social media for personal and business use. And since Obama’s utilization of social media in his campaign last year, many if not ALL candidates for offices at any level have been using social networking sites to promote their campaigns, their viewpoints, and to create an air of “transparency”.

As long as politics have existed, propaganda has existed, and very aggressive attempts to undermine one politician or another has also existed. That is not new. But the media used to disseminate slander has now changed.

Tweet This!!!

Twitter tips anyone?  So I have been trying to crack the code of how to get more followers on Twitter and in my attempt have noticed some helpful tips.  Now before I get ahead of myself I want to clarify one thing, Twitter should not be used to replace other social networks as it has it’s pros and cons just like all the rest.  Used additionally to your current make up of social media networks is where you will really start to see the benefit.

Word of Finger

I recently read in Wired magazine about this term, “Word-of-Finger”.  They defined it as:

adj. Marketing communicated via the keystrokes of social media.  It attracts advertisers because, unlike traditional word of mouth, it can be monitored through Twitter and Facebook.

I love this phrase.  It communicates perfectly exactly what you should be doing in your business’ marketing efforts.  You want people to review your business on Yelp and Google Maps, you want people following you on Twitter and you want fans on your Facebook page.  The more people that are “typing” about you, the better it is for your business.

Brand Marketing; How Best Buy Utilizes Social Media Marketing

Best Buy http://www.bestbuy.com/is a major brand whose brand marketing most definitely includes social media marketing.

Brad Smith, Director, Interactive Marketing & Emerging Media from Best Buy opened things up talking about a “new marketing reality”. Customers are out there, but they’re bombarded with messages. Customers are not listening to us (marketers & advertisers) anymore. Social media is all about communicating.  Customers are listening to each other instead and tuning out marketing messages.

Why Twitter is better than Real Life

Someone posted a question on a forum today about whether Twitter was actually worthwhile or not in the marketing of their brand new website. It got me thinking about how people use Twitter, how I use Twitter, and what people who haven’t been on these social networks like I have for years think of it. So I thought it would be a good idea to write about it here, and come up with a few reasons why Twitter is an awesome marketing tool, perhaps even better than what you could do in three dimensions pre-internets.