May 12th, 2010 | Samantha Montano, Customer Relations
By now most people know what “blogging” is and are also taking advantage of the blog realm. Whether it be personal advice blogs or more along the lines of business tips or ventures, people are now turning to blogs to answer their many questions online. We all know the power of having a blog on your website for Blog Marketing, regardless of your business but what most people don’t understand is how to take blogging to the next step.
May 11th, 2010 | Edwin Dearborn, Chief Brand Officer
The key to organic internet marketing success is to do the right things right, and to do them consistently. Now this may seem to an oversimplification or even overused. But from our experience of speaking with over 300 companies in the last six months, we have found over 90% of businesses with web sites violating this simple mantra. Here are some things you must do to generate more success:
Put the keywords, no more than 8, in the Title tag.
May 3rd, 2010 | Edwin Dearborn, Chief Brand Officer
I know what most are thinking right now, “A blog is not a web site.”
Yes it is. In fact, for small businesses and entrepreneurs a blog really is the most ideal format in which to have your web site. But more than that, a bog as your web site puts you in control of the most important battle in web marketing: Generating original and relevant content.
April 28th, 2010 | Edwin Dearborn, Chief Brand Officer
One of the least used methods to explode your brand is to identify and build relationships with Mass Influencers.
According to a recent report from Forrester research, 16% of all online Americans are responsible for 80 percent of the brand impressions in online social settings. “Social media has created a new type of influencer – one defined not merely by number of friends or frequency of dialogue, but by both,” said Forrester Research Senior Analyst Augie Ray.
April 14th, 2010 | Edwin Dearborn, Chief Brand Officer
Never a day goes by when I am asked by a business person if they should actually engage in social media or not.
Have you noticed that phone books are getting thinner and smaller? Well, it’s not because the business is not dying. It is migrating to a new media that is reaching hundreds of millions per day. That is social media.
April 9th, 2010 | Edwin Dearborn, Chief Brand Officer
Listening to the radio can sometimes pay off.
In listening to the success of Lisa, who started Hungry Girl, I was delightfully surprised to hear a key to her success; something we constantly preach at McIntosh Marketing: Original Content. While Lisa has a great idea, a wonderful message and coveys it so wonderfully on her web site, http://www.hungry-girl.com, she gained that by being an active web marketer and blogger.
January 26th, 2010 | Scott Elkin, Technical Director
Post to your blog everyday to increase your Google ranking. This is important because it gives your blog fresh content to be seen by the search engines. The searches that Google does to determine rankings will search your blog for changes that are made to it. Written articles and posts to your blog will trigger the automated Google ranking system that your blog is a site that is active. This will help to increase your blog’s Google ranking.
Trade blog links with fellow bloggers to increase your Google ranking. Many blogs have what is called a blog roll. It is a list of blogs that the writer likes and would like their readers to check out. Being linked to a high traffic blog will help your goggle ranking in more ways then one. First, it will increase the traffic to our blog. This will increase your Google ranking just on the basis of how many people read what you write. The Google ranking searches seem to like when your blog is linked with another high traffic site.
Build more links to your blog to increase you Google ranking. There are other ways to get links to your blog. You can answer questions on Yahoo answers and give a link to your blog to increase your Google ranking. A link to your blog can be placed into the resources section of the answer. Pick questions that you have written about in your blog to make a great link. Post in other forums that include topics that you write about in the blog. You can usually put a link to your blog in your signature on the blog post to increase your Google ranking.
