Best Book for Professional Bloggers, SEO Writers & Website Content Writers

You may have never heard of John Caples, but the biggest name in advertising history, David Ogilvy, considers him to be the author of the most useful book Mr. Ogilvy had ever read on the subject. In fact, it just may be the best book ever written on the fundamentals of copy writing meant to sell. That archetypal book is entitled, Tested Advertising Methods, which is now in its fifth edition.

Google Now Using Caffeine

As reported at the Official Google Blog, Google has revamped the way they store and process their search results.  Although the change has been in testing since late last year, it is now live for everyone.

When you search Google, you really weren’t searching in real-time.  Meaning, the results you would get could be weeks old.  In many cases this is ok, but in news, sports, and the age of twitter, it certainly is not.

Why CPA Education Must Include Internet Marketing Tools, Social Media and Blogging

Imagine being in an industry that has more demand and need than is being fulfilled. This is the sad, but opportunistic story of the CPA. While so many businesses are being penalized by the IRS for bad accounting and tax handling, the lone CPA himself suffers for lack of new customers.

How a Home Based Business is Now Using Internet Marketing Tools

Who would of thought that one of the people I would be helping would have a home based business, literally.

Pattie McDonald and her husband, a retired postmaster, rent their beautiful home for vacations nestled in the Ozark Mountains in Missouri. http://www.lakeozarksvacationrental.com/. Per Pattie, the vast majority of her new business comes from those who find her vacation rental in various online vacation directories, many of which come from those who live in neighboring Illinois. Directories are just one of many internet marketing tools that can be utilized as an inexpensive marketing tool for a home based business.

Are meta tags still important?

If you are doing some search engine optimization work on your site, you might have read here and there that meta tags aren’t relevant anymore. Does it mean you shouldn’t pay attention to them? Certainly not!

While it is true that meta tags aren’t as important as they used to be 10 years ago, it doesn’t mean that you shouldn’t include them on your pages.  When it comes to title and description tags, just look at Google’s rankings and you will see that they still matter.

Business Success With Organic Internet Marketing

The key to organic internet marketing success is to do the right things right, and to do them consistently. Now this may seem to an oversimplification or even overused. But from our experience of speaking with over 300 companies in the last six months, we have found over 90% of businesses with web sites violating this simple mantra. Here are some things you must do to generate more success:

1. Put the keywords, no more than 8, in the Title tag.

Web Marketing & Sun Tzu

I have always been a fan of Sun Tzu’s treatise, The Art Of War.  But when I recently watched the History Channel’s presentation on this world-renowned book, it made me think how most businesses do not apply it.

Changes In Google Results Page Make Search Engine Optimization Analysis Easier

Google just announced several changes to their search engine results page.  Many of the new features were already available, but they were not showing by default.  You had to manually turn them on to see them.

When doing search engine optimization analysis for clients we often used some of Google’s optional features to research keywords and topics important to our customers and readers.  Now tools like the “Wonder Wheel” and “Related Searches” are available to everyone with one click just to the left of Google’s regular search results.

Marketing With Effective Google Ads

You must follow certain rules in writing a good Google Ad. Many people have made the mistake of stuffing keywords to find out that this strategy can be costly by attracting the wrong types of public who are not inclined to buy or take action.

From our experience with Google AdWords, SEO and SEM, these are key points to follow:

1. Your grammar, spelling and punctuation must be perfect. Capitalize the first word in each sentence.

The Big Three of Internet Marketing

The Big Three has meant for decades, “GM, Ford and Chrysler”. But with their problems comes the next evolution of that term, particularly when talking about web marketing, SEO and SEM.

The Big Three in the internet marketing world is Facebook, Google and YouTube. Make it big with these three media giants and you will make it big in business. Let’s be real. Facebook is social media, Google is how you find almost anything and YouTube is the new TV. Hopefully you are gearing your mind-set, your marketing budget and how you interface with the world’s newest Big Three.