August 19th, 2010 | Samantha Montano, Customer Relations
Love love love the iPad and the idea of taking a computer the size of a notebook, anywhere and everywhere with me.
Android 3.0 Tablet… I am almost certain I will love even more. Now I am sure the preference of the two comes down to each individuals needs but I think the Android’s apps are far superior to that of the iPhone. They seem so much more interactive and alive compared to the iPhones ability to simply mimic a web browser. Now as I can’t say for sure that the Android 3.0 Tablet will reign supreme over the iPad because I don’t really know what they will be targeting to set them apart.
May 21st, 2010 | Edwin Dearborn, Chief Brand Officer
Madison Avenue must be reeling at the fast changes within our media world. How could they have predicted the sheer transformation of how YouTube, social media and the worldwide dominance of the celebrity mentality would shape how we market.
May 16th, 2010 | Edwin Dearborn, Chief Brand Officer
You just have to love how mainstream media is now utilizing online buzz to generate their own stories. Moreover, Ellen Degeneres recently demonstrated to all of us a powerful way to spin that buzz, even becoming a part of that craze.
April 30th, 2010 | Edwin Dearborn, Chief Brand Officer
Even though Kodak did not invent the camera, they sure did have generations believing so. Special times became known as the “Kodak Moment.” Now with the proliferation of video technology and accessibility, Kodak film is long dead and now we live in a YouTube world.
April 28th, 2010 | Edwin Dearborn, Chief Brand Officer
One of the least used methods to explode your brand is to identify and build relationships with Mass Influencers.
According to a recent report from Forrester research, 16% of all online Americans are responsible for 80 percent of the brand impressions in online social settings. “Social media has created a new type of influencer – one defined not merely by number of friends or frequency of dialogue, but by both,” said Forrester Research Senior Analyst Augie Ray.
April 27th, 2010 | Edwin Dearborn, Chief Brand Officer
Now that we are getting over the DT’s from the high wine of easy credit, it is important to understand how we were caught wth our marketing pants down. You see, easy money makes you lazy and undisciplined. Like Paris Hilton, there is no need for responsibility when there is enough money to bail yourself out of any mess. And so it happened with the marketing budget.
April 18th, 2010 | Edwin Dearborn, Chief Brand Officer
Original content is king. For most of you this is nothing new; not at all a revelation.
But what I see very little of is the interfacing of blogs with social media; namely with Facebook. This became very clear to me the other day when I ran into a friend and we were talking about mundane stuff and she said, “Hey, I loved your blog post on Facebook.”
April 16th, 2010 | Edwin Dearborn, Chief Brand Officer
Had a great laugh, but I knew he was serious.
“What makes you guys different than those guys with the stupid lawn signs?” I guess the pinstripe suit wasn’t quite enough to ensure the differentiation. After my chuckle, I realized that this was a key question to full address with this potential client.
April 12th, 2010 | Edwin Dearborn, Chief Brand Officer
It is important that everyday you are becoming a smarter, more informed social networker and internet marketer.
To re-invent a business, a brand, or even yourself in this new economy, it is vital that you stay abreast of the information and rapid changes within the world of on-line opportunities. Here is a great video to give you vital insights from a Harvard business expert. Enjoy!