Google, Bing & Yahoo,you must SEO for them!

Google’s recent changes in their search results are a prime example of why a local (not only small) businesses must be taking all the SEO actions considered as best practices in the industry.

With every “evolution” that comes about in the world of online marketing there are a new “breed” of online marketing “experts” (Uhh hhmm) that emerge and proclaim themselves the keepers of the secret keys to your online success.

Yeah, whatever!

Yahoo! Answers for Your Business

Yahoo just launched a mobile version of their Answers platform which got me thinking about how you can use this tool to help promote your business and your expertise.  A simple thought is to go to the site and answer people’s questions, thus providing value and demonstrating that you know what you are doing. You have a profile and can link to your website, which not only gives value to your website, but gives value to your business.  A better idea though, would be to look for a question someone has submitted related to your business and write a blog post about it and then link to your blog post as the answer to the person’s question.

Internet Business is Thriving! What Recession?

Is there a space where the recession isn’t laying waste to every business around?

Is there a land of hope and plenty in this virtual financial dust bowl of the economy?

Yes! It is the land of milk and honey called the Internet.

Look at these stats:

Netflix Third-Quarter Profit Rises 26% on New Users*

Quote:
“Netflix Inc, the mail-order and online movie-rental service, reported third-quarter profit rose 26 percent as the pace of new subscriber additions accelerated. The shares surged.

Goodbye Dear Long Tail, We’ll Miss You

Google’s new “look what we can do” instant search has just killed the Long Tail.

Now that search results show up as you are typing, it’s going to become progressively more rare that a searcher will search an entire phrase such as “credit card application for people with bad credit”, as once they hit “credit card app” they’ll most likely find all they need from national brands, advertisers and well-ranking, dominating sites.

Only You Can Convert Sales

We do specialize in driving traffic, SEO, social and article networking but only YOU can convert sales.

Over the years I have heard complaints about people spending so much money on marketing and not getting any sales.  The traffic is there, the product is great and they even put the time and effort into blogging and article marketing.  Sometimes they even go the extra mile and actually pay an online marketing company to drive more traffic, yet still the same results.  So these site owners continue to rack their brains as to what could possibly be the cause of such results?  Or should I say, lack of results?

Google Aquires Metaweb

Google just announced it acquired Metaweb. Metaweb is a huge database offering a wide source of content that can be delivered to websites through a platform – according to their website they have “information on over 11 million things, including movies, books, TV shows, celebrities, locations, companies and more”.

With the google integration, it now means that, depending on the question you might type in Google’s search field, you might now get the answer directly, at the top of the page.

Search Engine Optimization, To outsource or not to outsource ?

The controversy has been raging for years. Many business owners are sold on the idea of doing all of their Search Engine Optimization in house.  Many others choose to outsource this work.

Which viewpoint is correct?

I completely disagree with those that promote that all businessmen do their own optimizing. I think the proponents of this idea are absolutley and totally wrong!

The SEO Cost for Small Business Search Engine Optimization

The most common question when discussing small business search optimization services and results is, “How much will this cost?’

In today’s economy, ROI is the king of the mountain in direct response marketing, B2B sales, outbound calling, small business branding and effective web marketing. Since every small business needs to see relatively instant return from their marketing dollar, SEO cost is of considerable concern.

Once Upon A Marketing Glossary

Over the last few years I have been asked for my marketing glossary several times.  Truth is, I don’t really have one.  I do have notes with definitions here and there but have never actually put them all in one place.  In fact, when I try to explain these marketing terms to someone, it seems to me that most of the time they think these terms don’t really exist!  It could be due to many of them sounding very similar to each other but trust me they have very different meanings.  I really felt the following keywords should be listed as they tend to be used most often and more commonly but for the full list with detailed definitions go to http://www.marketingterms.com/dictionary/

Yahoo and Bing Increase their Search market share

According to Comscore, there was 15.9 billion searches in May in the US  with Google getting 10.2 billion searches (2% increase) while  Yahoo got 2.9 billion searches (6% increase) and Bing got 1.9 billion (up 6% increase). While Google is still in the lead, you might notice that Yahoo and Bing are on the rise, benefiting from their recent search alliance.