McIntosh Marketing Blog

Free Blog & WordPress Tutorial Video

For those who are just starting out blogging, or want to start, you are not alone in your quest to find your voice, as well as reach out to a growing audience of blog followers.

No other single medium is more challenging and yet rewarding. To blog successfully one must be humble and to understand the rules, written and unwritten, as well as be persistent. There is no other easy way to become successful than to simply commit to the process and be consistent in one’s writing efforts.

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Google Adwords: “Do I own my keywords?”

I was just asked this exact question the other day:

“When I signed up for Google AdWords advertising I was told that I owned my keywords, can you explain to me how that works?”

Of course the answer is : “You can’t own a word!” No one can own a word, especially in regards to Google AdWords.

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Seth Godin & Tom Peters on the Advantages of Blogging

If you are up on marketing and sales management, then there is no introduction needed for either Seth Godin or Tom Peters. Both are not only accomplished authors with millions of followers, but both are as well committed to educating others on how to excel in marketing, blogging and social media. They both understand the advantages of blogging and the future of blogging

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How Ellen Degeneres Spins Greyson Chance Covering Lady Gaga

You just have to love how mainstream media is now utilizing online buzz to generate their own stories. Moreover, Ellen Degeneres recently demonstrated to all of us a powerful way to spin that buzz, even becoming a part of that craze.

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Get Your Link Out with These Video Marketing Tips

When I needed a video done, I did some research and tried a few companies before deciding to place my large order.  Granted, I work online and understand that good quality takes time, so I was patient.  But as I waited and waited and waited, I just gave up and did it myself – the “faster route” was just not worth the wait.

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How To REALLY use Facebook to Advertise Your Business

Here are three ways to use Facebook to advertise your business:

  1. Attempt the direct sale – “Buy my product”
  2. Practice the “Give and you will Get”
  3. A little of both

“Buy My Product”

Most businesses coming from the offline world try and fail at the direct sale approach on Facebook. You can liken this technique to the offline world of telemarketing. Call and ask enough people to buy your painting and eventually someone will. Many others get upset by your phone call, but you rarely hear from them after you hang up.

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Is there a PPC life beyond Adwords?

For most online marketers, Adwords is the place they go to when they want to do some Pay Per Click (PPC) advertising. However, despite the fact that advertising on Google means reaching the biggest chunk of online traffic, you might wonder if advertising on other networks is worth it. The answer is Yes but here is what I can tell you from experience:

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Website Design SEO: 150 Visitors a Day and Only 6 Phone Calls!

Doing research on website design can be one of the most frustrating experiences anyone can have.

The conversation will usually drift very quickly away from the purpose of the website to the “look” of the website.

A graphic designer is a designer in the ‘artistic’ sense. And though most of these professionals are extremely good at making works of art,they are for the most part not experts in controlling the actions of the visitor once he arrives at your website.

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