Are You Using Online Marketing? Your Competition is!

One of the most important activities a business owner can do is to find out what his successful competitors are doing to be successful!

I will give you a big hint as to what many of the most successful small businesses are doing right now to be successful and that is online marketing!

Your customers are online and searching before they pick up the phone or jump into their vehicles to go shopping.

Smartphone Apps and the Future of Your Business

I’m not an iPhone user. I have an Android powered phone, so I only have about 70,000 apps to choose from compared to the 225,000 apps that iPhone users have.

But limited as I am, even I can see where the future lies. Managing your life from your mobile device is the way of the future and the future is NOW! You can do everything from managing your finances on line with apps like Mobile Banking and others. You can pay your bills right on your Smartphone with apps like My Verizon Mobile.

Do You Understand Your Customers?

Beloit College performs an annual ritual: It creates a Beloit College Mindset List showing cultural references that are in the minds of their incoming freshman class, and then presents it to their professors.

What a great way to learn about your customers!

Here are a few points from what their 2014 freshman think:

• Russians and Americans have always been living together in space.
• Nirvana is on the classic oldies station.

Only You Can Convert Sales

We do specialize in driving traffic, SEO, social and article networking but only YOU can convert sales.

Over the years I have heard complaints about people spending so much money on marketing and not getting any sales.  The traffic is there, the product is great and they even put the time and effort into blogging and article marketing.  Sometimes they even go the extra mile and actually pay an online marketing company to drive more traffic, yet still the same results.  So these site owners continue to rack their brains as to what could possibly be the cause of such results?  Or should I say, lack of results?

iPhone Home; Get Insync with New “Firefox Home” App

“Firefox Home” has been approved!

Even though it is not a full on Firefox Browser it is a pretty impressive iPhone approved application.  If you are not a big Firefox user then this may not interest you as much OR may convince you to become one.  This awesome new application allows you to sync up with the Firefox Browser on your home or office PC.  It is 100% free and can be uploaded onto your iPhone or iPod Touch.

The Mobile Marketing Race is On!

Microsoft is after Apple…Apple is after Google…and Google is going after the world!

The world is changing “technologically” right before our eyes and this means opportunity for you and your business.

I saw yesterday a brilliant man extremely successful and extremely influential in his area of expertise make a pointed statement against those in the Internet Marketing field.

His statement was that the Internet wasn’t a technology medium, but a people medium.

Effective Online Marketing is Local Mobile Marketing

For more than a year McIntosh Marketing has been preaching that the business world is going Local, Mobile and Social.

The small business owner can reap huge benefits now from Search Engine Optimization built around his local market. And I might add that the small businessman that doesn’t engage in effective local SEO will suffer from it as well.

In an article I was reading this morning: “Local Internet Search Marketing Can Save Small Business Owners, Even in This Tough Economy”

Tweet This!!!

Twitter tips anyone?  So I have been trying to crack the code of how to get more followers on Twitter and in my attempt have noticed some helpful tips.  Now before I get ahead of myself I want to clarify one thing, Twitter should not be used to replace other social networks as it has it’s pros and cons just like all the rest.  Used additionally to your current make up of social media networks is where you will really start to see the benefit.

Is Affiliate Marketing Really Worth It?

Now this is a question that I hear over and over from client’s and co-workers alike.  Everyone wants to know if Affiliate Marketing is not only worth it but if it is really beneficial?  Or what the risks are of marketing for a company and then finding out their unethical?  Just like everything else, it really depends on what products your sign up for and how you market them.

Once Upon A Marketing Glossary

Over the last few years I have been asked for my marketing glossary several times.  Truth is, I don’t really have one.  I do have notes with definitions here and there but have never actually put them all in one place.  In fact, when I try to explain these marketing terms to someone, it seems to me that most of the time they think these terms don’t really exist!  It could be due to many of them sounding very similar to each other but trust me they have very different meanings.  I really felt the following keywords should be listed as they tend to be used most often and more commonly but for the full list with detailed definitions go to http://www.marketingterms.com/dictionary/