Are You Using Online Marketing? Your Competition is!

One of the most important activities a business owner can do is to find out what his successful competitors are doing to be successful!

I will give you a big hint as to what many of the most successful small businesses are doing right now to be successful and that is online marketing!

Your customers are online and searching before they pick up the phone or jump into their vehicles to go shopping.

American Small Business,Where is the Future?

With new tax laws juxtaposed against rising regulatory costs, health care concerns for employees, educational issues and the emerging workforce across the planet,the future of small business in America can seem to be on shaky ground.

In my conversations with business owners I see that there are those that look to the future with great expectations and those that are seriously concerned.

Online Marketing and Small Business

I spent a good part of my day yesterday speaking with small business owners in my community of Orange Ca.

I conversed with people in many different fields, Chiropractic, auto repair, auto and personal insurance services and home improvement.

The common denominators of the group was their certainty that the recession was seriously affecting their businesses and that online marketing wasn’t everything it was touted to be.

Most had previous “bad” results using the internet to do marketing.

The Hispanic Business Showcase

The Hispanic Business Showcase is taking place this coming Friday and Saturday, the 10th and 11th of September at the San Diego Convention Center.

http://www.hbshowcase.com

An important point of focus for this years Showcase is Internet Marketing.

The showcase will feature speakers covering numerous topics, all related to making strategic use of Online Marketing in the Hispanic Business Community.

Net Neutrality and Online Marketing

Many people I encounter don’t even know about the subject of Internet Neutrality. And It is a big issue, especially if you are a business owner. Internet neutrality or “Net” Neutrality for short is the subject dealing with how the Internet is shared or used by all.

The basic concept is that the Internet is a public channel available to everyone, business owner, online Marketer and consumer alike to use on an equal footing. This would mean that a large corporation would not get more access or better access or faster service than anyone else.

iPhone Home; Get Insync with New “Firefox Home” App

“Firefox Home” has been approved!

Even though it is not a full on Firefox Browser it is a pretty impressive iPhone approved application.  If you are not a big Firefox user then this may not interest you as much OR may convince you to become one.  This awesome new application allows you to sync up with the Firefox Browser on your home or office PC.  It is 100% free and can be uploaded onto your iPhone or iPod Touch.

The Mobile Marketing Race is On!

Microsoft is after Apple…Apple is after Google…and Google is going after the world!

The world is changing “technologically” right before our eyes and this means opportunity for you and your business.

I saw yesterday a brilliant man extremely successful and extremely influential in his area of expertise make a pointed statement against those in the Internet Marketing field.

His statement was that the Internet wasn’t a technology medium, but a people medium.

Is Affiliate Marketing Really Worth It?

Now this is a question that I hear over and over from client’s and co-workers alike.  Everyone wants to know if Affiliate Marketing is not only worth it but if it is really beneficial?  Or what the risks are of marketing for a company and then finding out their unethical?  Just like everything else, it really depends on what products your sign up for and how you market them.

Once Upon A Marketing Glossary

Over the last few years I have been asked for my marketing glossary several times.  Truth is, I don’t really have one.  I do have notes with definitions here and there but have never actually put them all in one place.  In fact, when I try to explain these marketing terms to someone, it seems to me that most of the time they think these terms don’t really exist!  It could be due to many of them sounding very similar to each other but trust me they have very different meanings.  I really felt the following keywords should be listed as they tend to be used most often and more commonly but for the full list with detailed definitions go to http://www.marketingterms.com/dictionary/

Using Social Media for Social Influence

At no other time in Man’s history has there been such a challenge to make a better world. And at no other time has the playing field be leveled to such a degree to give a voice to those who want to make that change.

With the advent and proliferation of social media, those who want to bring about positive social influence have a powerful venue to find their voice, as well as access to an almost unlimited audience to hear their words of wisdom or dissent.