The Hispanic Business Showcase

The Hispanic Business Showcase is taking place this coming Friday and Saturday, the 10th and 11th of September at the San Diego Convention Center.

http://www.hbshowcase.com

An important point of focus for this years Showcase is Internet Marketing.

The showcase will feature speakers covering numerous topics, all related to making strategic use of Online Marketing in the Hispanic Business Community.

Net Neutrality and Online Marketing

Many people I encounter don’t even know about the subject of Internet Neutrality. And It is a big issue, especially if you are a business owner. Internet neutrality or “Net” Neutrality for short is the subject dealing with how the Internet is shared or used by all.

The basic concept is that the Internet is a public channel available to everyone, business owner, online Marketer and consumer alike to use on an equal footing. This would mean that a large corporation would not get more access or better access or faster service than anyone else.

iPhone Home; Get Insync with New “Firefox Home” App

“Firefox Home” has been approved!

Even though it is not a full on Firefox Browser it is a pretty impressive iPhone approved application.  If you are not a big Firefox user then this may not interest you as much OR may convince you to become one.  This awesome new application allows you to sync up with the Firefox Browser on your home or office PC.  It is 100% free and can be uploaded onto your iPhone or iPod Touch.

The Mobile Marketing Race is On!

Microsoft is after Apple…Apple is after Google…and Google is going after the world!

The world is changing “technologically” right before our eyes and this means opportunity for you and your business.

I saw yesterday a brilliant man extremely successful and extremely influential in his area of expertise make a pointed statement against those in the Internet Marketing field.

His statement was that the Internet wasn’t a technology medium, but a people medium.

Is Affiliate Marketing Really Worth It?

Now this is a question that I hear over and over from client’s and co-workers alike.  Everyone wants to know if Affiliate Marketing is not only worth it but if it is really beneficial?  Or what the risks are of marketing for a company and then finding out their unethical?  Just like everything else, it really depends on what products your sign up for and how you market them.

Once Upon A Marketing Glossary

Over the last few years I have been asked for my marketing glossary several times.  Truth is, I don’t really have one.  I do have notes with definitions here and there but have never actually put them all in one place.  In fact, when I try to explain these marketing terms to someone, it seems to me that most of the time they think these terms don’t really exist!  It could be due to many of them sounding very similar to each other but trust me they have very different meanings.  I really felt the following keywords should be listed as they tend to be used most often and more commonly but for the full list with detailed definitions go to http://www.marketingterms.com/dictionary/

Using Social Media for Social Influence

At no other time in Man’s history has there been such a challenge to make a better world. And at no other time has the playing field be leveled to such a degree to give a voice to those who want to make that change.

With the advent and proliferation of social media, those who want to bring about positive social influence have a powerful venue to find their voice, as well as access to an almost unlimited audience to hear their words of wisdom or dissent.

Why Flash is Bad For Your Business

We have been preaching to our clients for years to stop using flash on their websites.  A website makes less money to the degree of flash and animation it uses.

Users don’t need to see ‘spinning globes’ and ‘dancing flowers’.  They need to be told what problem you solve and given the to solve it by buying your services.

What Baseball Has Taught Me About Internet Marketing

I’ve been a huge baseball fan my whole life.  I follow the Chicago Cubs religiously and play Fantasy Baseball in my free time.

Baseball is the most highly staticized sport (possibly the most staticized anything), and the teams, players and coaches rely on and trust their stats completely.  If the game is on the line and your history and stats tell you that your best bet is to use Pitcher C vs. Batter A, then you put that pitcher out there and let him get to work!

Web Marketing & Sun Tzu

I have always been a fan of Sun Tzu’s treatise, The Art Of War.  But when I recently watched the History Channel’s presentation on this world-renowned book, it made me think how most businesses do not apply it.