Social Media Regulations for Office Candidates

July 20th, 2010 | Erica Falke, Designer

We all use social media for personal and business use. And since Obama’s utilization of social media in his campaign last year, many if not ALL candidates for offices at any level have been using social networking sites to promote their campaigns, their viewpoints, and to create an air of “transparency”.

As long as politics have existed, propaganda has existed, and very aggressive attempts to undermine one politician or another has also existed. That is not new. But the media used to disseminate slander has now changed.

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Tweet This!!!

July 9th, 2010 | Samantha Montano, Customer Relations
My Twit Pic!!!

Twitter tips anyone?  So I have been trying to crack the code of how to get more followers on Twitter and in my attempt have noticed some helpful tips.  Now before I get ahead of myself I want to clarify one thing, Twitter should not be used to replace other social networks as it has it’s pros and cons just like all the rest.  Used additionally to your current make up of social media networks is where you will really start to see the benefit.

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Google Me Vs Facebook

July 2nd, 2010 | Fred Thom, PPC Expert

If you follow the latest online buzz, you might have read here and there rumors about Google Me, which is supposed to be Google’s answer to Facebook. Facebook being the only giant able to compete with the leading search engine — a couple months ago, for the first time Facebook passed Google in terms of visitors — it isn’t surprising that Google might want to take a bite out of the social market. Of course, nothing is sure yet, but every day somebody seems to come out from the bushes to confirm this is true.

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Once Upon A Marketing Glossary

June 23rd, 2010 | Samantha Montano, Customer Relations
Marketing Glossary Pic

Over the last few years I have been asked for my marketing glossary several times.  Truth is, I don’t really have one.  I do have notes with definitions here and there but have never actually put them all in one place.  In fact, when I try to explain these marketing terms to someone, it seems to me that most of the time they think these terms don’t really exist!  It could be due to many of them sounding very similar to each other but trust me they have very different meanings.  I really felt the following keywords should be listed as they tend to be used most often and more commonly but for the full list with detailed definitions go to

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New Flock Social Web Browser

June 16th, 2010 | Erica Falke, Designer
flock logo

As a fan of social media, I’ve always tested out the new social networks, new web 2.0 apps, any equipment or software that would put me in better and faster communication with the world.

I used the Flock browser for a while a few years ago, and liked the way I could blog directly from the browser and drag my flickr photos straight into my blog posts. Plus I had a friend who worked at Flock, so that always made it cool to use their browser, wear my Flockstar tshirt, etc.

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Addressing Fixed Ideas on Marketing Expense vs. Marketing Investment

June 16th, 2010 | Edwin Dearborn, Chief Brand Officer

Recessions and tough times are good for marketing opportunities. But unfortunately most business professionals, entrepreneurs and even marketing experts have a counter-intuitive reaction to this statement. You know the old saying, “Buy low, sell high.” There is a corollary to this adage in marketing: “Economy soft, market hard.”

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New White Paper on Social Media Strategy Now Available

June 15th, 2010 | Edwin Dearborn, Chief Brand Officer
social media icons

McIntosh Marketing’s Chief Brand Officer, Edwin Dearborn, has authored a new white paper titled, Using Social Media to Effectively Market Your Brand, Developing A Common Sense Plan. It is being broadly issued for its first time. Here is the link: SEO White Paper

This white paper details how to develop a common sense plan for any business on how to use social media to effectively develop a powerful presence on the web. This white paper also provides key web marketing tips that any business can utilize and implement to become more comprehensive, effective and thus more profitable through internet marketing tools.

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Is Your B2B Marketing Using Social Media Fully?

June 15th, 2010 | Edwin Dearborn, Chief Brand Officer

Facebook is now generating more user traffic than GoogleYouTube is the second biggest search engine on the internet. 80% of companies use LinkedIn as a primary tool to find employees. A US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction. Generation Y and Z consider e-mail passé. In fact, In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen.

  • There are over 200 million Blogs
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How To Get Motivated Using Social Media

June 13th, 2010 | Edwin Dearborn, Chief Brand Officer

The world of social media can be so daunting that the task to get motivated and to persist in the first 6 months to a year is the most challenging task for the neophyte. One could comment here on tactics, but the skills of the “How To” in social media will take time to learn, develop and to perfect. I take that back. To be excellent, you will always be learning, if you want to stay ahead, and even then perfection is never truly reached. Social media marketing, like life itself, is a journey, not a destination.

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The Republican Social Media War & Jerry Brown

June 10th, 2010 | Edwin Dearborn, Chief Brand Officer
jerry brown

Jerry Brown and social media are both getting older and wiser. Let the games begin.

The latest is “What has Jerry Brown done to you?”

A whole new generation of Gen X, Y and Z may not be old enough to appreciate the brand called “Jerry Brown”, but a group of Republicans are now raging the political war to oust any ability for Jerry Brown to redefine the facts as Jerry would like us to remember or understand.

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