Google, Bing & Yahoo,you must SEO for them!

Google’s recent changes in their search results are a prime example of why a local (not only small) businesses must be taking all the SEO actions considered as best practices in the industry.

With every “evolution” that comes about in the world of online marketing there are a new “breed” of online marketing “experts” (Uhh hhmm) that emerge and proclaim themselves the keepers of the secret keys to your online success.

Yeah, whatever!

Are You Using Online Marketing? Your Competition is!

One of the most important activities a business owner can do is to find out what his successful competitors are doing to be successful!

I will give you a big hint as to what many of the most successful small businesses are doing right now to be successful and that is online marketing!

Your customers are online and searching before they pick up the phone or jump into their vehicles to go shopping.

Google Goes Places

Google just rolled out Place Search, a new search result layout, which now gives you local results when Google thinks that you are looking for something local. You might have noticed that now, in the left column, Google set your location, mostly based on your IP or cookies, which allows it to deliver results based on where you live (you can change the location if you wish).

The Bing Advantage

Microsoft Bing must have been feeling the burn with Google still holding over 70% of the U.S.’s searches last month.  Or maybe they are anticipating the release of the largely rumored, Google Me…

Bing has finally figured out a way to pull some traffic for themselves, right under Google’s nose.

Smartphone Apps and the Future of Your Business

I’m not an iPhone user. I have an Android powered phone, so I only have about 70,000 apps to choose from compared to the 225,000 apps that iPhone users have.

But limited as I am, even I can see where the future lies. Managing your life from your mobile device is the way of the future and the future is NOW! You can do everything from managing your finances on line with apps like Mobile Banking and others. You can pay your bills right on your Smartphone with apps like My Verizon Mobile.

The Bing Yahoo Alliance

This alliance has already made a hefty footprint in the search category with a huge 25% share of the search market. What else can this alliance mean ?

Can Bing really give Google a run for it’s money?

I don’t know if Bing has enough force behind it to actually challenge Google’s supremacy but it is certain that the Bing Yahoo alliance is a force to reckon with, a force that has become very important at least to those involved in marketing their businesses online.

Goodbye Dear Long Tail, We’ll Miss You

Google’s new “look what we can do” instant search has just killed the Long Tail.

Now that search results show up as you are typing, it’s going to become progressively more rare that a searcher will search an entire phrase such as “credit card application for people with bad credit”, as once they hit “credit card app” they’ll most likely find all they need from national brands, advertisers and well-ranking, dominating sites.

Do Mixed Messages = A Surprise from Google?

Ok, so I know this is probably going to be a much discussed topic for at least a little longer then the next cell phone application… Froyo, the Android 2.2 Tablet!

OMG, What?

Google Instant Search Happening This Instant

So here’s what’s happening. Google has announced the launch of Google Instant today in the US. If you haven’t done a Google search today, DO IT! You’ll see as soon as you type any letter into the search field, predictive technology is being used to predict your search query before you’ve even made it!

Should I Pay Attention to Bing?

The Yahoo and Microsoft Search Alliance is upon us.  Microsoft’s Bing search engine now powers all search results on Yahoo. And very soon, the advertising will be moved over as well.